The 6th International Conference on Business and Industrial Research (ICBIR 2021)

Via Zoom Application

Time

Agenda

8:30-8:45

 Welcome Speech by Assoc. Prof. Dr. Pichit Sukchareonpong

 Vice President of Thai-Nichi Institute of Technology

 Conference Chair

8:45 – 9:00

 Conference Greeting by Assoc. Prof. Krisada Visavateeranon
 President of Thai-Nichi Institute of Technology 

9:00 – 10:00

 Keynote Speaker
 Topic: Hydrogen Storage toward Hydrogen Society
 By Prof. Dr. Akito Takasaki
 Vice President of Shibaura Institute of Technology, Tokyo, JAPAN

Parallel Session (May 20, 2021)

10:00 – 11:30

Paper ID

12:30 – 14:00

Paper ID

I1-1

134

144

152

160

 

I2-1

197

202

203

   

I1-2

140

142

161

201

 

I2-2

147

158

162

174

 

14:30 – 16:00

Paper ID

   

I3-1

137

143

149

194

             

I3-2

145

151

163

185

             

Parallel Session (May 21, 2021)

10:00 – 11:30

Paper ID

12:30 – 14:00

Paper ID

I4-1

155

188

190

191

196

I5-1

139

198

199

   

I4-2

156

164

176

187

 

I5-2

170

172

175

177

193

16:00 – 16:30

Conference Closing 

** Remark: Paper IDs are subjected to be changed in the conference proceedings and the meeting link will be provided to the presenter and audience via e-mail.

 
Presentation Agenda

Track 1: Business Administration: Transport, Logistics and Supply Chain Management, Innovation in Public Administration, Organisational Behavior, Banking & Risk Management, Finance & Accounting, Marketing, Management, Tourism, Other related topics.

 

Session I1-1 – May 20, 2021 10.00 – 11.30 

Session Chair: Dr.Panita Yimchareon

ID

Title

Authors

Page

BA01

Application of Community Enterprise for Sustainable Supply Chain: Case Study of Coffee Enterprise in Nan Province, Thailand
(Thai-Nichi Institute of Technology, Thailand)

Wichakan Kunsiripunyo
Namporn Sathirakul

15

BA02

Innovative Real Estate-as-a-Service Analytic in Cloud Computing for Improving Operational Efficiency in Land Acquisition Management
(Assumption University, Thailand)

Metta Ongkasuwan
Akechai Judkrue
Chanasit Thannathawee

21

BA03

Enterprise Resource Planning Systems and Information Capabilities: Increasing Supply Chain Performance in Thailand’s Frozen Food Industry
(Rajamangala University of Technology Thanyaburi, Thailand)

Chanphen Tonsakunaree
Natnarong Juturat
Chanongkorn Kiuntonbut

27

BA04

Consumers’ Risk Perceptions, Risk Reduction Strategies and Willingness to Pay Premium Prices for Organic Products
(Thai-Nichi Institute of Technology*, Thailand)
(Lincoln University**, New Zealand)

Wannapol Suphaskuldamrong*
Christopher Gan**
David A. Cohen**

31

 

Session I3-1 – May 20, 2021 14.30 – 16.00 

Session Chair: Asst. Prof. Dr.Rachata Rungtrakulchai

 

ID

Title

Authors

Page

BA05

Marketing Mix Factors Affecting the Decision to Purchase Products Whey Protein Supplements in Bangkok
(Thai-Nichi Institute of Technology, Thailand)

Kasidit Rengthian

Sakditat Kaewprajam
Pannathadh Chomchark

Araya Hongchindaket

37

BA06

The Potential Online Fashion Buyers of Gen Z in Thailand
(Kasem Bundit University*, Thailand)
(Bangkok University**, Thailand)

Penjuree Kanthawongs*
Chaisak Chitcharoen*
Penjira Kanthawongs**

41

BA07

Marketing Strategy Framework for Clean Food Business
(Thai-Nichi Institute of Technology, Thailand)

Supaporn Hongpisuttikul
Wut Sookcharoen

47

BA08

The Impact of Perceived Organizational Support and Cross-Cultural Adjustment on Job Burnout and Job Satisfaction: A Case of Japanese Expatriates, Thailand
(Thai-Nichi Institute of Technology, Thailand)

Miho Takatsuka
Panita Yimcharoen

53



Session I4-1 – May 21, 2021 10.00 – 11.30 

Session Chair: Asst. Prof. Dr. Pannathadh Chomchark

 

ID

Title

Authors

Page

BA09

The Influences that Affecting Consumers Selection for Using GrabFood Mobile Application in Bangkok
(Thai-Nichi Institute of Technology, Thailand)

Washiravit Shibaoka
Veerapat Thangnititham
Pongsaran Wongchanadech

59

BA10

The Study of Influencer Marketing Among Generation Z in Thailand: Types of Contents, Frequency, and Platforms
(Thai-Nichi Institute of Technology, Thailand)

Rachata Rungtrakulchai
Peeraya Setthapat

64

BA11

The Study of Factors Impact on Customer Perceived Value as A Driver for Online Delivery Restaurant Selection: A Case of Young Adults and Senior Consumers
(Assumption University, Thailand)

Warangrat Nitiwanakul

68

BA12

The Effects of Social Media Influencers on Consumer Memory toward Brand Image: The Role of Image Transfer
(Thai-Nichi Institute of Technology, Thailand)

Rachata Rungtrakulchai

73

BA13

Factors Influencing the Intention to Use Social Media for Travel Planning in Gen Z
(Thai-Nichi Institute of Technology, Thailand)

Kantapong Sasunthorn

Patsakorn Tangkachaiyanunt

Panita Yimcharoen

Rachata Rungtrakulchai

77

 

Session I5-2 – May 21, 2021 12.30 – 14.00 

Session Chair: Dr. Yu-Chin Wen

 

ID

Title

Authors

Page

BA14

Controlling Weight Loss of Volumetric Filling Machine: A Case Study of Coffee Mixed Powder
(Thai-Nichi Institute of Technology, Thailand)

Poorichaya Rengphatthanagit
Paleerat Lakawathana

81

BA15

Interviewing Supervisors about Experiences, Advantages, and Disadvantages of Working in Multicultural Teams in Thailand
(Thai-Nichi Institute of Technology, Thailand)

Yu-Chin Wen

87

BA16

Leadership of Future Leaders: A Case Study of Business Schools’ Students in Thailand
(Bangkok University, Thailand)

Penjira Kanthawongs

91

BA17

Understanding Organizational Characteristics for the Adoption of On-Demand Delivery: A Case Study of Thai Industries
(Thai-Nichi Institute of Technology, Thailand)

Phatcharika Naunthong

97

BA18

Exploring the Key Success Factor Contributing to Japanese Firms in Thailand Successfully
(Thai-Nichi Institute of Technology, Thailand*)
(3DR.Quality Research Co., Ltd**)
(Thonburi University***)

(Assumption University****)

Oeb Pongbugnor*
Wanida Wadeecharoen**
Somchai Lertpiromsuk***
Rungsun Lertnaisat*

Metta Ongkasuwan****

Sombat Teekasap***

102

 

Track 2 Sciences and Engineering: Artificial Intelligence and Robotics, Computer Vision and Image Processing, Production and Automotive Engineering, Embedded System Architecture, Electrical Power Systems, Other related topics.

 

Session I1-2 – May 20, 2021 10.00 – 11.30 

Session Chair: Asst. Prof. Anchalee Supithak

 

ID

Title

Authors

Page

EN01

Development of an Application Programming Interface for a Multi-Sensing System Based on Sensor Platform LSIs
(Tohoku Institute of Technology*, Japan)
(Tohoku University**, Japan)

Masanori Muroyama*
Shuji Tanaka**

109

EN02

An Analysis of Vibration Characteristic of Thai Traditional Xylophone (Ranad-Ek)
(Thai-Nichi Institute of Technology, Thailand)

Pimpet Sratong-on
Apinya Aksornkij
Pornchai Nivesrangsan
Warakom Nerdnoi
Lerkiat Vongsarnpigoon

113

EN03

The Statistical Analysis About Taste of Youth in Some Beverage
(National Institute of Technology, Asahikawa College, Japan)

Norio Tominaga
Keisuke Sugimoto
Koji Takamura
Hiroshi Matsuura

120

EN04

Free Sterols From Acid Hydrolysis of Steryl Glucosides
(Rajamangala University of Technology Krungthep*, Thailand)
(King Mongkut’s Institute of Technology Ladkrabang**, Thailand)

Ratanaporn Yuangsawad*
Sarawut Sinpichai**
Arunrot Sukra**
Duangkamol Na-Ranong**

124

 

Session I3-2 – May 20, 2021 14.30 – 16.00 

Session Chair: Dr. Don Kaewdok

 

ID

Title

Authors

Page

EN05

Embodied Energy Analysis of Building Materials in Thailand: The Quantification and Guideline using Input-Output Analysis Method
(King Mongkut’s University of Technology Thonburi, Thailand)

Nattaya Sangngamratsakul
Kuskana Kubaha

128

EN06

Measuring and Using the Educational Effect of Engineer Ethics, and the Effect of Virtual Cases
(Muroran Institute of Technology, Japan)

Mitsukuni Yasui
Hiroyuki Fujiki

133

EN07

Basic Study for Transfer Learning for Autonomous Driving in Car Race of Model Car
(National Institute of Technology, Asahikawa College, Japan)

Shohei Chiba
Hisayuki Sasaoka

138

EN08

Vehicle Scheduling for Tourism Routing Problem
(Thai-Nichi Institute of Technology*, Thailand)
(Kasetsart University**, Thailand)

Anchalee Supithak*
Wisut Supithak**
Phusanisa Tosak**

142

 

Session I4-2 – May 21, 2021 10.00 – 11.30 

Session Chair: Asst. Prof. Dr. Pornchai Nivesrangsan

 

ID

Title

Authors

Page

EN09

Application of Artificial Neural Networks to Fault Detection of Rolling Ball Bearing
(Thai-Nichi Institute of Technology, Thailand)

Nutnaree Apinantanapong
Pornchai Nivesrangsan

147

EN10

A Machine Learning Approach to Analyze Fashion Styles from Large Collections of Online Customer Reviews
(Ritsumeikan University, Japan)

Valentinus Roby Hananto
Soomin Kim
Mate Kovacs
Uwe Serdült
Victor Kryssanov

153

EN11

Comparative Study of Mooney Viscosity Prediction Models for Rubber Compounds based on ANFIS with Different Architectures
(Thai-Nichi Institute of Technology, Thailand)

Palida Sapsiriroht
Kanticha Kittipeerachon

159

EN12

Investigation of the Potential for Biocoke Production from the Coconut Shell
(Thai-Nichi Institute of Technology*, Thailand)
(Bio-coke Research Inistitute, Kindai University**, Japan)

Waritsara Lersin*
Mahunnop Fakkao*
Supitchaya Cerdkeadttikul**
Tamio Ida**
Jintawat Chaichanawong*

165

 

Track 3 Education, Language, and Social Science: Modern Teaching and Learning Methodologies, Education System Management, Language Efficiency Improvement Strategy, Social Sciences, Other related topics.

 

Session I2-1 – May 20, 2021 12.30 – 14.00 

Session Chair: Asst. Prof. Amarawadee Tappoon

 

ID

Title

Author

Page

LE01

The EFL Students’ Perspectives on Language Learning by Using Flipped Classroom
(Thai Nichi Institute of Technology*, Thailand)
(Rajamangala University of Technology Rattanakosin Wang Klai Kangwon Campus**, Thailand)

Bundit Anuyahong*
Chalong Rattanapong**

170

LE02

The Roles of NGOs Based in Bangkok in Promoting the Target Number 11.2 of the Goal Eleventh in the SDGs
(Thammasat University, Thailand)

Nontanee Wiboonkul

174

LE03

Completing the Configuration of Digital Eco-Dynamic to Improve the Innovation Performance of SMEs
(BINUS Business School, Bina Nusantara University, Indonesia)

Yuniarty
Idris Gautama So
Sri Bramantoro Abdinagoro
Mohammad Hamsal

179

 

Session I5-1 – May 21, 2021 12.30 – 14.00 

Session Chair: Asst. Prof. Amarawadee Tappoon

 

ID

Title

Author

Page

LE04

Recommender System Utilizing Learning Styles : Systematic Literature Review
(Muroran Institute of Technology, Japan)

Vivat Thongchotchat
Kazuhiko Sato
Hidetsugu Suto

184

LE05

A Study of Students’ Satisfaction on English Instruction Using Zoom Application
(Thai Nichi Institute of Technology*, Thailand)
(Rajamangala University of Technology Rattanakosin Wang Klai Kangwon Campus**, Thailand)

Wipanee Pengnate*
Chalong Rattanapong**

188

LE06

Voices of EFL Teachers in Online Teaching amid Covid-19 Pandemic Period in Bangkok
(Thai-Nichi Institute of Technology, Thailand)

Amarawadee Tappoon

192

 

Track 4 Information and Communication Technology: Digital and Multimedia Technology, Computer Networks Performance, Networks and Cyber Security, Data Science and Analytics, Business Intelligence and Technology, Web Technology and Mobile Applications, Other related topics.

 

Session I2-2 – May 20, 2021 12.30 – 14.00 

Session Chair: Prof. Dr.Samuel Chua

 

ID

Title

Authors

Page

IT01

Simulation of Network Model on Cloud Technology Based on Mathematical Framework
(Sisaket Rajabhat University, Thailand)

Benjamas Chimmalee
Anuchit Anupan

198

IT02

The Information Technology Fields that were Desired by Private Companies
(Thai-Nichi Institute of Technology, Thailand)

Narungsun Wilaisakoolyong

203

IT03

SERENE: An Online Support System for Depression
(Lyceum of the Philippines University, Philippines)

Samuel Chua
Yawfeah M. Austria
Michaela G. Intal
John Joseph B. Ong

207

IT04

Prototype of Air Conditioners Control Systems via Line Chatbot using Raspberry Pi
(Thai-Nichi Institute of Technology, Thailand)

Amompan Chomklin
Nitirat Tanthavech
Sittipon Pakornmanokul

213